London-based Digital Marketing & New Venture Consultant Helping Purpose-led Brands Start, Grow & Accelerate Through Best-In-Class Strategy, Creativity & Operations

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ABOUT ME

A senior performance marketing, business growth, new venture and digital transformation consultant, leading brand, product, growth and innovation through best-in-class strategy, creativity, data and operations.

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Over the last 10 years, I have been working at the forefront of new venture development and marketing operations, helping brands big and small make confident creative decisions that drive bottom-line results. Be it working on global marketing strategy for large corporates to helping solopreneurs build an effective and sustainable client acquisition method, I ensure my work provides real value, driven by purpose and led by data.

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For every client I provide a bespoke service with a clear focus on how to drive brand equity, acquire new customers and meet real business goals. I offer strategy, project leadership, team development and management for a full range of brand, innovation and marketing services. Whether you’re a new venture looking to kickstart growth or an established brand seeking fresh, creative digital-first thinking, I’d love to hear from you.

WHAT I DO

Full-service offering defined by my approach to strategy, creativity, and experience grounded in data and dedicated to delivering value through innovation.

Strategy

I approach strategy with practicality and creativity to identify and unlock opportunities for brands. My work focuses on immediate digital changes required for your business; from technology and channels, to team infrastructure, to driving a cultural transformation toward digital.

Creative + Brand Direction

From brand development to thumb-stopping social content, I can direct and manage creative output that forges personal relationships between brands and customers and fully align with strategic media investments.

Customer Acquisition

From pay per click campaigns to email outreach, my approach provides a hollistic and bespoke solution for brands seeking to build awareness, generate leads and convert prospects into customers.

New Venture Development

My work helps founders to go further, faster. From building business and marketing models to reviewing pitch decks and investor outreach, my work helps early-stage companies reach their full growth potential.

Social Media

My work covers all aspects of social, from management and creative, to paid media - using a hybrid of talent, knowledge and experience to deliver an effective, engaging and commercially-driven social presence.

Paid Media

From paid search to paid social, my work can help you build and develop innovative and scalable campaigns focused on audiences, creative, automation and attribution, delivering bottom-line results, every time.

SEO

Outrank and outsmart your competitors with relevant and engaging content. My approach to SEO connects strategy, execution, technology and key innovation to deliver transformational organic search results.

Influencers

From brand partnerships to influencer management, my work delivers fully-optimised influencer campaigns to achieve specific business goals. My approach takes me across all social platforms - from identifying and engaging key influencers to managing commercials and attribution.

Email Marketing

Getting results with email doesn’t happen by accident. My work covers strategy, creative and distribution from everything including content-rich newsletters to campaigns flows, and timely triggered emails using dynamic content.

Outreach + Outbound

I deploy a multi-channel approach to identifying, reaching and engaging prospects at scale. From personalised email outreach to LinkedIn campaigns, my service offers a unique method to reaching your target audience.

Brand Voice + Copywriting

My strategy, approach and creativity can help you excel at nailing tone, style and subject. My content advisory can help you speak to your target audience, drive commercial results and adhere to your deadlines.

Websites + Funnels

From bespoke designs to refining an existing web presence, my work delivers an effective, commercially-driven website with no boundaries to creativity. My goal is to deliver an aspirational, first class finish which separates you from the crowd.

testimonials

We have always been impressed with Aran’s brand and digital skills. His work helped us build a new revenue stream for our business while delivering breakthrough social strategy that drove real growth, in very little time

Jason Stubbs Co-Founder + Co-Owner of Barr an Uisce Irish Whiskey

Over the years, I’ve worked with Aran on everything from brand design to agency growth. He approaches his work with enthusiasm, care and practicality and I’m always in awe of his strategic thinking. It’s rare you come across stand out talent and I would highly recommend him.

Caner Veli Dragons Den Slayer / Founder of Liquiproof + KIND Community

Take a trip down memory lane.

2022
Founded Vertical Brands

People expect more from brands than ever before - I built Vertical with a mission of working with brands that make a real impact. We build and innovate purpose-led brands through best-in-class operations, data, creative and marketing.

2020
Co-Built Online Training Business

We worked with some of the world’s most foremost experts from “Super Nutritionist” Amanda Hamilton to Celebrity Therapist Ali Campbell. We built this business from zero to over £4M+ in revenue with over 35,000+ students around the world within 18 months.

2017
Co-Founded Social Buff

Social Buff is a digital partner for next-generation direct-to-consumer brands. Winning "Best Digital Growth Agency" at the Greater London Enterprise Awards (2021), we grew to 15+ people across London, Dubai and Amsterdam with a client list that included bp, Nike Training Club, War Paint for Men and Diageo, among others.

2018
Graduated with a First-Class Honours

Dual study programme at both Trinity College Dublin and McGill University, graduating with a First-Class Honours in Economics & Business Management (BA) Hons.

2015
Founded Dealiac

Dealiac was an exciting new business venture for the gluten free community which represents over 1% of the population. Working with the likes of Pizza Express and Camile Thai, the mobile app allowed diners to find gluten free restaurants and get exclusive discounts.

2012
Founded Ayha Network

Global contextual ad network working with accounts large and small to drive clicks and conversions through best-in-class display advertising. Acquired by rival ad network.

2010
Founded Ranking Solutions

Digital is truly in my DNA. I founded Ranking Solutions as a small digital marketing agency focused on SEO and bespoke web design and development. I sold it in 2012 and the business has since rebranded as “RS Digital”.

HOW I WORK

Building flexible partnerships with clients that are designed for the world we live in today, from end-to-end agency implementation to custom consulting solutions for in-house experts.

Consultancy + Advisory

Accelerating brand and marketing transformation with expert advice and support. My goal is to transform the way brands think, the way they work and the way they embrace the ever-changing digital landscape.

Training + Workshops

My workshops provides brands with a deep insight into marketing and innovation. My training is custom-designed for the challenges of today - helping brands discover more, do more and go further.

Agency Services

Full-service offering designed to fuel your growth goals - led by an experienced team of practitioners. We combine creative ingenuity with data-led performance marketing that win the hearts and minds of consumers while delivering for the bottom-line.

In the press.

Developer dishes up app for gluten-free diners

Aged just 20, Aran Spencer-Higgins will launch his third business later this month, offering restaurants with gluten-free menu options a new platform on which to showcase their wares.

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Why Remote Working Is Not Just For Lockdown

“Seeing interesting places” chimes with social media agency Social Buff’s decision to go down the remote route, too: the desire of its co-founders.

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Let’s make an impact, together.

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